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Preview Publish for date 2017-05-28

Date: 2017-05-28
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Content Insider#520 - Furiouser
Technology Drives Every Segment of the M&E Industry at NAB
There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!!

Content Insider #518 - Fast
4K, HDR Was Fast, Beautiful and Took Up a Lot of Space at NAB
There was a ton to see at this year's NAB and over the next few weeks we'll look at what most filmmakers are doing today - 4K and trending toward HDR. It was 4K that is now being used by almost every filmmaker to do feature length films, documentaries, episodic series and marketing content for use to describe new prroducts, their applications and provide service/support. And the great thing for filmmakers is that the marketplace has opened up beautifully for them with financial opportunities - follow the money - with Netflix, Amazon, Hulu, iTunes, Vimeo and yes the kids favorites YouTube and Facebook. Every content delivery channel - we'll cover the trend/opportunities soon - around the globe is looking for good and insanely great content to offer to their viewers regardless of the screen they're using to educate, inform, entertain themselves!


Content Insider #519 - Content Value
Protecting Great Video Is Like Practicing Tough Love
I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's time to protect your content...it's too valuable to pay for a second time!

Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.

Workflow on the Edge
Behind the Scenes Production of Invisible the Episodic VR Series
The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience.

Workflow on the Edge
Behind the Scenes Production of Invisible the Episodic VR Series
The most common question we get when we point people to Doug Liman's VR series Invisible is how did they shoot and produce it. VR is finally becoming real and real attractive to indie filmmakers and viewers and people want to know. Well, we didn't know so we talked to the person who did all the work - Lewis Smithingham, 30 ninjas. Production and post of any film is the unglamorous part of the content industry but it is also what makes good video good video. Despite his hectic schedule Lewis took the time to discuss and explain the ins and outs of great VR shooting and production to give the viewer an experience that he/she won't soon forget. Like most filmmakers he's was willing to share to what he has learned to help VR films become standard fare for an eager audience.

Content Insider #515 - Streams
Making Streaming Content Enjoyable for Everyone
Yes Google is getting back to the point where they can make a ton of money selling ad space on YouTube (along with your online activity data) but they have ambitions like everyone else. It's their own streaming video/movie/content channel. Ok it's not Netflix, Amazon Prime, Sky or Rogers but it's only $35 a month (whooppee!). My issue is that there is too much really insanely great indie filmmaker work out there to bother with the YouTube stuff. At NAB everyone will be hustling their solutions and hoping to gawd everyone doesn't get on the iNet or airwaves at the same time. Fortunately industry executives will get right on that little problem next month and by the time we're all needing a video fix it will be there...they hope.


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